You know how you try to avoid the incessant coughs of a coworker who comes in to work with the flu because they’ve used up all their sick leave? Well that’s how I feel about wholesale orders; I try to dodge them at all costs in order to spare myself from any future suffering. It has a lot to do with 1. not being able to source materials in bulk on short notice 2. fear of tackling such a large order with merely my own two little hands to complete the work, and 3. absolute laziness. But when Laura approached me with the idea of carrying some of my items in her Brooklyn-based boutique, Leloup-Garou, I immediately knew I wanted to work with her.
It was more of a personal decision than one of business. Laura was incredibly warm and genuine; she kinda made it impossible to turn her down. And it’s no wonder with influences like Miranda July and Rufus Wainwright (might I add a mutual appreciation for all types of cheeses) that we got along so well. Eventually I came around to asking her about the general direction of her shop and her style philosophy. Here’s what she had to say:
“I think the most successful sense of style is one that fits the individual perfectly. It doesn’t have to be ‘out there,’ or unexpected, or high fashion, or cost a lot of money, or any of these things. It just has to make sense and fit, both literally and creatively. I think the most important thing is to be brave, take chances, and be ready to wear some things that people might not get; at the same time, to avoid wearing anything that doesn’t feel, down to its core, like it belongs on you.”
Le Loup-Garou translates to werewolf in French. “It’s a beautiful way to communicate a grotesque idea,” she says.
When you visit her website, you’ll notice a clean layout. It isn’t saturated with items catering to different tastes either; every piece looks like it could be worn by the same girl. From the limited use of accessories to the photography, there’s a distinctly edited, cohesive story to be told. What I find most admirable about good storytelling is what’s left out as opposed to what’s piled on. For the same reason why George will forever be my favorite Beatle—because 2 out of 3 times it’s the quiet ones who have more to say without having to say nearly as much.